PoP Culture has blessed me with some fantastic stories. Stories can change your work, your personal brand... Your LiFE!
I am a strategic cross-platform thinker and content creator, who knows where to find specific audiences and how to engage them. My unique approach to reaching today’s media savvy consumers has produced strategic entertainment, video and social media solutions for Ipsos, Ripley Entertainment, Virgin Mobile/Virgin Unite, Wills & Co Media Strategies, Wiser’s Whisky, Neilson Dairy, The PoP Shoppe, Cott, Appleby College and other exciting clients.
I create social content everyday; crafting and curating tweets, blogging, vlogging, posting photos to instagram, shooting video; capturing events and stories for my interests, and as content marketing expressions for brands, bands and individuals. I am also an experienced interviewer with a passion for uncovering peoples' unique stories, and capturing consumers candid opinions. If you're trying to sell something without meeting consumer audiences where they live and share, your leaving $$$ on the table as well as on tablets and other mobile devices.
While working as a Product Placement agent, representing brands to film and television producers, I was directly involved in integrating brands and products into feature films and television shows; including the Windex® brand into the record-breaking movie “My Big Fat Greek Wedding”. With BRANDuSCRIPT I have reworked the Product Placement agency model and reentered this space through the digital door; partnering brands with original series creators, representing the interests of both, to produce next-level branded entertainment.
From my early start in radio, at 13 years-old, through my A&R work with Canadian rockers Nickelback, I have nurtured deep international connections with key decision makers, entertainment industry insiders and celebrities. My charitable projects have further blessed me with opportunities to meet with Bob Dylan, Bruce Springsteen, Sir Richard Branson, Nikki Sixx, and others; in working to elevate underrepresented causes that I believe in.
Specialties: Strategy, Content Creation + Curation, Production, Research, Interviews, Videography , Storytelling, Social Media Community Management, Abstract Expressionism (i like to paint)
Fun Fact: In 2008 I was invited to join an esteemed panel, selected to choose a new theme for CBC’s iconic Hockey Night In Canada telecast.
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